This edition of Billboard Thursday is a tad late due to work/school commitments, and it will also be a tad shorter this week because I'm tired as hell. However, I'm in luck, because the biggest gainer this week that isn't named Miley Cyrus, Demi Lovato, or Ciara (big ups to her, by the way, for once again making a huge jump into the top ten) is the Black Eyed Peas, and they generally don't need much explanation anyways.
It's been a while since we've heard them on the radio, and according to new single "Boom Boom Pow", it's been a while since they've heard anything on the radio. The absolute hilarity of Fergie singing, "I'm so 2008 / You so 2000 and LATE," is UNBELIEVABLE. You know that she just disregarded the actual current year so she could make that rhyme. And then she's saying other people need to catch up to her futuristic sound...WHILE SINGING IN AUTO-TUNE. Fergie, when you're pimping a trend that started with T-Pain which begat Lil Wayne which begat Kanye which begat every single person trying to hide a shitty singing voice, you are not ahead of the curve.
The beat is fun, and people are going to dance to it at the club, but BEP are pretty much a parody of themselves at this point in their existence. This would be acceptable if they appeared at all self-aware of this fact and made light of it, but they don't at all. I get the feeling they are taking this song 100% seriously. They really believe this is a hot, current sound. And that, my friends, is called being out of the motherfucking loop.
I could post a stream of the track, but I won't for two reasons. The first is that we had our second copyright violation recently, and now I'm gun-shy. The second is that I found the only thing more hilarious than this song: a flambuoyant emo kid dancing to this song. And what better way to present parody than through parody.